Home Staging South Tampa

Staging South Tampa, LLC

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Welcome To Staging South Tampa, LLC

Ann Alderson is an expert home stylist offering home staging, room re-design and color consultations in the Tampa Bay area.

Proudly associated with sherwin-williams.com products and CertaPro Painters.

Working with Ann can be a MOVING experience!

Home Staging is the art of decorating a house so it sells at the best possible price in the shortest possible time.

Your house is probably your largest asset. Selling it can be one of the most important and stressful decisions in your life. Do you want your house to sell faster and for top dollar? Consider Home Staging.

Today's buyers are interested in moving into a home that does not require any "move-in repairs." They don't want to patch or paint the inside or do landscaping on the outside. Smart buyers look for a house that is move-in ready in all aspects, and a staged home is just that. But you can't get from "A" to "Z" without a plan. Selling your home at the best possible price in the shortest amount of time requires strategic thinking. Staging forces sellers to think like a buyer. Adopting this perspective early on will help you in many ways when preparing your home for the market.

I can't begin to stress the importance of having a Game Plan when selling your house. I see sellers and real estate professionals either waste money and time or leave thousands of dollars behind by not having their act together. I provide home sellers with the exact things they need to do to maximize their profit from the sale of their home. Lights, flowers and music are great for showing a house, but that is NOT staging. Staging requires an objective and professional assessment of a home's strengths and challenge areas and offers solutions to help buyers connect with what they see. This requires more than just flowers and music to achieve--it requires my exclusive Game Plan for Home Selling Success.

It is my job to educate the home seller on what buyers want, and then guide them through the process of giving buyers what they want so they will pay the maximum price the market will bear. I specialize in Home Staging Consultations, the single most affordable and effective way to enhance a home's marketability. From start to finish, I provide the homeowner with detailed expertise and recommendations... for every area of the home, including the exterior. I provide direction on what items to pack up, what rooms to paint, what repairs to undertake, and much more.

HGTV recently aired the “25 Biggest Real Estate Mistakes” when buying and selling homes. According to HGTV, the #1 real estate mistake is not staging your home.

You only get one chance to make a first impression. In a relationship, the average time it takes to form a lasting impression is four minutes. But when looking at a product, like a house, the time is shortened down to a few seconds - 15 to be exact!

“These days it is a buyer’s market so it pays to make your home stand out. Home Staging can increase your sales price by 7% and make your house sell up to 100 days FASTER.”
~ Matt Lauer, The Today Show

According to Yahoo Finance, Home Staging is the Secret Weapon to selling in 2012.

Clive Pearse, host of the popular show Designed to Sell on HGTV sums it up this way. "In the some 100 episodes of the show, 98 of the houses we've staged have sold OVER the asking price."

The new Real Estate Staging Association (RESA) home staging statistics have been released for 2011 and they provide strong support of using a professional home stager's expertise when getting a property ready for sale. Per the report: Home Staging decreased an owner-occupied home's time on the market by 78%. Staged occupied homes sell on average in 53 days versus 263 days for un-staged occupied homes.

Home Staging decreases a vacant home's time on the market up to 78%. Staged vacant homes sell on average in 63 days versus 277 days for un-staged vacant properties.

Home staging provides a 586% return on investment (ROI).

A report from U.S. Housing and Urban Development stated that, on average, a staged house sells for up to 17% higher than a non-staged house.

According to a Maritz Research survey, 63% of buyers will pay more for move-in condition homes.

The Wall Street Journal says, "Staging speeds up sales in a sluggish market and can bump up prices from 2% to 17% in a moderate market."

Gary Keller, founder of Keller Williams Realty International, has this to say about home staging. "A seller should never ask if they should stage. This is simply the wrong type of thinking and the wrong question. The question they should ask is how should I stage? Staging is an essential part of the marketing process. This process of preparing a house to put it on the market always directly impacts how quickly a home will sell and for what price. In a Buyer's Market, it may determine if it even sells at all. Staging is that important."

Price reductions hurt. They hurt the seller, and they make a buyer wonder how much lower the price could drop. So, a buyer will often offer even less after a price reduction. Staging costs a fraction of the cost of the first price reduction.

Home Staging is now time-tested. It has helped to sell millions of homes around the world, and it will help sell yours. In this real estate market, the reality is that you will probably get MORE for your home TODAY than you will six months to three years from now, so don't make a half hearted attempt at selling your home.

Home Staging is tax deductible, including fees, furniture rental, home repairs, landscaping and more. The equity you will gain is also tax deductible, so make the most of it!

Knowing where to begin is the biggest challenge for those putting their homes on the market. It is, like everything else, 90 percent preparation. My job is to help you with that preparation, providing direction of what items to pack up, what rooms to paint, and what repairs to make. In a competitive market where buyers are scarcer, the competent staging of a home in whatever price range can easily be the difference that gets a better price or wins the offer that might have gone to a similar listing around the corner.

SPECIFICS OF HOME STAGING

Home Staging is accomplished through proven techniques and staging strategies:

Neutralize and de-personalize taste-specific decor to reduce the present owner's style footprint on the property.
De-clutter and organize the living spaces to make them appear larger and more usable.
Develop a palate of pleasing colors that will appeal to buyers.
Improve curb appeal and exterior landscaping.
Draw attention to the positive details and camouflage the less desirable aspects of the property.
Incorporate correct proportion of furniture and accessories throughout to balance the overall impact of the space.

Home Staging is one of the surest methods of insuring that your house makes it to the top of the list of available properties in your area. Home Staging is marketing your home as a PRODUCT.

Selling a house in today's market requires a different mindset on the part of the seller--a mindset above and beyond what your Realtor may not have been trained to do. Once you understand what it is you're selling, proven staging techniques will present your house the way buyers want to see it.

There is nothing wrong with your taste, your decor, your style, your furniture, your accessories, your palate of color and everything else that makes your house a HOME. These things are all part of you and you can take them with you when you move. However, if you actually want to move, then you will have to turn your HOME back into a HOUSE. This is where Home Staging comes in.

"Same is lame. Boring is invisible. You must make your house stand out from the competition,"
says Ann Alderson, Owner of Tampa-based, Staging South Tampa, LLC.

"Staging is often confused as our purpose. The Stager's purpose is marketing, our process is staging."

"A radical cure for an overcrowded living room is to remove half the furniture and objects. Store what you love, donate what you like and begin thinking positively about negative space."